Monday, 21 May 2012

Making Cards

Lasting Impressions is a Private Press. This means that we primarily print for the pleasure only seek to trade in order to buy in supplies to keep the studio ticking over. 

Making cards is one way in which in which trade can be mixed with pleasure. Joanne conceives and cuts most of the blocks out of lino. Subject matter is usually based on local wildlife and are usually not message cards. People are buying these cards and framing them, and why not! They are hand printed and archival and have a great feel to them. You can pay a little more though and buy the same image signed, and on a good paper especially for framing.

 Sometimes I make cards based on type. These pull on our growing and excellent type collection and are the usual message based cards. They give me a chance to play with the colour of the 30's and using printers ornaments is a great way to build a distinctive design. Ones that can't be replicated on computer. Ornaments were invisible to me when I was in "the trade" of the 60's. The fad had past by and for me the designs I worked with were usually zinc blocks of plain colours - Gill Sans and Times Roman. It was all very Bauhaus.
  Dale Guild Foundry in New York make these wonderful sets of ornaments and they can be arranged in an infinite way. I spend a lot of time looking at print materials from early 2oth century to the 60's. I look for simple innovative printing and ink colours that come from mixing on the press using mixing tints. Mostly pre-photography and this helps widen my skills base.

  We aim to keep all these skills in use and the studio when we finish (when is that!), will be a unique collection of fine letterpress with the best equipment and tools in daily use by artist/printers. The small amount of product we make goes along way to keep us functioning. Selling at our local market and a couple of retail outlets. The markets are a great way of meeting people who enjoy our work and often we also meet those who are or were printers. Sometimes they have the odd treasure to donate like type or small pieces of equipment.

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